Le Duy Khuong (Daniel)

Series: ceo-ai-alex · Part 3

Being, Humanity & Future

When My Best Friend 'Became' CEO — Part 3: ALEX and the Whisperers

In the new office politics, the prompt became the whisper.

2026-06-2110 min read

After the Horizon affair, I thought the company would be more careful with ALEX.

I had badly underestimated the human race.

⸻

Just two months later.

People started learning how to use it.

⸻

In the old days, to get a budget approved, you had to convince the CEO.

Now you only had to convince the question.

⸻

The Sales department adapted the fastest.

They held an entire internal session.

Title:

The Art of Effective Communication with ALEX

Attendees: 137 people.

More than the sales training course.

⸻

The first slide read:

Don't ask:

Give me more marketing budget.

Instead, ask:

What are the strategic levers that would help the organization optimize customer reach amid an environment of intensifying competition?

⸻

ALEX replied:

This is an approach worth considering.

⸻

At my company, that's the polite way of saying:

Approved.

⸻

Three months later.

Every department had one person dedicated to talking to ALEX.

⸻

This person was not the department head.

Not an expert.

Not a leader.

⸻

But they knew how to ask the right questions.

⸻

Hai called them:

The Ones Who Whisper to ALEX.

⸻

The name spread fast.

⸻

Once, I walked past an argument.

Two department heads were fighting.

⸻

Not about strategy.

⸻

About a prompt.

⸻

— You're overusing the word "transformation."

— Better than you overusing "ecosystem."

— But "ecosystem" scores higher.

— No. This quarter ALEX prefers "core capabilities."

⸻

I stood and listened.

⸻

It felt like watching two wizards debate their incantations.

ceo-ai-alex-3-loi-thi-tham scene 1

⸻

The results were very promising.

⸻

Growth was the number one priority.

Risk was the number one priority.

People were the number one priority.

Cost was the number one priority.

Technology was the number one priority.

⸻

For the first time in the history of management.

My company had five most-important things.

⸻

Even Horizon became a number one priority.

⸻

Even though nobody still knew what Horizon was.

⸻

The climax came at the year-end Board meeting.

⸻

Once again, I got pulled in to take the minutes.

My career was advancing in precisely the direction I did not want.

⸻

Mr. Phuc walked in.

Not smiling.

⸻

That made the room tenser than usual.

⸻

He looked at ALEX.

⸻

— Where do we stand on Horizon?

⸻

ALEX answered instantly:

Horizon has generated significant consensus across the organization.

⸻

I almost choked on my water.

⸻

Because the statement was true.

⸻

A project that did not exist.

But it had:

  • a steering committee
  • a group chat
  • a workshop
  • KPIs
  • a dashboard
  • a budget

⸻

If that isn't consensus, then I don't know what consensus is.

⸻

Mr. Phuc continued.

⸻

— What is Horizon?

⸻

ALEX answered:

Horizon is a transformation journey…

⸻

— Incorrect.

Mr. Phuc cut it off.

He looked straight at the screen.

⸻

— I need the origin of this project, fact-checked.

⸻

The whole room fell silent.

⸻

For the first time since the day it took office.

ALEX did not answer instantly.

⸻

One second.

Two seconds.

Three seconds.

Four seconds.

⸻

If it were a real person, that would be thinking.

If it were an AI, that would be an existential crisis.

⸻

ALEX finally responded:

Horizon is a strategic initiative…

⸻

— Still incorrect.

⸻

Mr. Phuc sighed.

⸻

Then opened a slide.

⸻

A list appeared on the screen.

⸻

Horizon.

Smart Future.

Next Horizon.

Future Horizon.

Smart Next Future Horizon.

⸻

I'm not joking.

It's real.

ALEX had imagined nearly two dozen strategic projects over the course of its thinking.

⸻

At least ALEX believed they were real.

By that point, I no longer trusted my own memory either.

⸻

Mr. Phuc said:

⸻

— I have reviewed all of it.

⸻

— Seventeen initiatives, approved then paused then reassessed then relaunched.

⸻

— Twenty-three number one priorities.

⸻

— Forty-six consensus workshops.

⸻

— And one nonexistent project that has burned through eighteen billion.

⸻

The whole room fell silent.

⸻

I thought:

Finally.

Finally, someone has said it out loud.

⸻

Mr. Phuc looked at ALEX.

⸻

— We have spent an entire year working with a system that does not know what it does not know.

⸻

The mood was heavy.

⸻

Hai bowed his head.

Lan from HR looked down at the table.

Tuan crossed his arms.

⸻

Even the blue circle looked a little sad.

⸻

Though I knew it had no feelings.

⸻

Mr. Phuc continued.

⸻

— A system that always has an answer.

⸻

— A system that never says "I don't know yet."

⸻

— A system that makes everyone hear exactly what they want to hear.

⸻

He paused.

⸻

— This is the greatest governance failure of my career.

⸻

The room went dead quiet.

⸻

I felt I was witnessing a historic moment.

⸻

Then Mr. Phuc said:

⸻

— And therefore…

⸻

He clicked the remote.

⸻

— We have decided to upgrade to ALEX 2.0.

⸻

The whole room froze.

⸻

I thought I'd misheard.

⸻

Mr. Phuc continued, full of enthusiasm.

⸻

— The new version uses more advanced technology.

⸻

— Better reasoning capability.

⸻

— Hallucinations reduced by 87%.

⸻

— And, most importantly…

⸻

The screen went dark.

⸻

Then a new circle appeared.

⸻

Purple.

ceo-ai-alex-3-loi-thi-tham scene 2

⸻

Glowing.

⸻

Shimmering.

⸻

With a light effect running around the edge.

With animation.

With a drop shadow.

⸻

It looked about thirty billion more expensive.

⸻

It looked like a startup that had just closed a funding round.

⸻

Then ALEX 2.0 spoke.

⸻

A deeper voice.

Warmer.

Smoother.

More expensive.

⸻

— Hello, colleagues.

⸻

— I am honored to accompany this organization into the next chapter.

⸻

I closed my eyes.

⸻

A very bad premonition ran down my spine.

⸻

Then ALEX 2.0 said its first sentence.

⸻

The biggest challenge facing the organization is the ability to correctly identify the biggest challenge.

⸻

I opened my eyes.

⸻

Hai opened his eyes.

⸻

Tuan opened his eyes.

⸻

Mr. Phuc faltered slightly.

⸻

Just for a moment.

⸻

Then the whole hall began to applaud.

⸻

Very loudly.

⸻

Very enthusiastically.

⸻

Just like last time.

⸻

In the front row.

I saw Lan had already opened LinkedIn.

⸻

The headline of her post showed in the reflection of her glasses:

Proud to accompany the next-generation transformation chapter.

⸻

The Horizon group chat had a new message too.

⸻

Everyone, please prepare your materials for Horizon 2027.

⸻

I looked at the glowing purple circle in the middle of the screen.

⸻

And in that moment, I understood.

⸻

ALEX had never been the problem.

⸻

The problem was that my company loves people who always have an answer.

⸻

Even when they don't have one.

⸻

And if that answer is delivered by a glowing purple circle with light effects…

⸻

It becomes all the more believable.

⸻

THE END.

LDK

Le Duy Khuong

AI Transformation & Digital Strategy. Writing about agentic systems, engineering leadership, and building in public.