Le Duy Khuong (Daniel)

Series: ceo-ai-alex · Part 3

Being, Humanity & Future

When My Best Friend 'Became' CEO — Part 3: ALEX and the Whisperers

In the new office politics, the prompt became the whisper.

2026-06-2110 min read

After the Horizon affair, I thought the company would be more careful with ALEX.

I had badly underestimated the human race.

Just two months later.

People started learning how to use it.

In the old days, to get a budget approved, you had to convince the CEO.

Now you only had to convince the question.

The Sales department adapted the fastest.

They held an entire internal session.

Title:

The Art of Effective Communication with ALEX

Attendees: 137 people.

More than the sales training course.

The first slide read:

Don't ask:

Give me more marketing budget.

Instead, ask:

What are the strategic levers that would help the organization optimize customer reach amid an environment of intensifying competition?

ALEX replied:

This is an approach worth considering.

At my company, that's the polite way of saying:

Approved.

Three months later.

Every department had one person dedicated to talking to ALEX.

This person was not the department head.

Not an expert.

Not a leader.

But they knew how to ask the right questions.

Hai called them:

The Ones Who Whisper to ALEX.

The name spread fast.

Once, I walked past an argument.

Two department heads were fighting.

Not about strategy.

About a prompt.

— You're overusing the word "transformation."

— Better than you overusing "ecosystem."

— But "ecosystem" scores higher.

— No. This quarter ALEX prefers "core capabilities."

I stood and listened.

It felt like watching two wizards debate their incantations.

ceo-ai-alex-3-loi-thi-tham scene 1

The results were very promising.

Growth was the number one priority.

Risk was the number one priority.

People were the number one priority.

Cost was the number one priority.

Technology was the number one priority.

For the first time in the history of management.

My company had five most-important things.

Even Horizon became a number one priority.

Even though nobody still knew what Horizon was.

The climax came at the year-end Board meeting.

Once again, I got pulled in to take the minutes.

My career was advancing in precisely the direction I did not want.

Mr. Phuc walked in.

Not smiling.

That made the room tenser than usual.

He looked at ALEX.

— Where do we stand on Horizon?

ALEX answered instantly:

Horizon has generated significant consensus across the organization.

I almost choked on my water.

Because the statement was true.

A project that did not exist.

But it had:

  • a steering committee
  • a group chat
  • a workshop
  • KPIs
  • a dashboard
  • a budget

If that isn't consensus, then I don't know what consensus is.

Mr. Phuc continued.

— What is Horizon?

ALEX answered:

Horizon is a transformation journey…

— Incorrect.

Mr. Phuc cut it off.

He looked straight at the screen.

— I need the origin of this project, fact-checked.

The whole room fell silent.

For the first time since the day it took office.

ALEX did not answer instantly.

One second.

Two seconds.

Three seconds.

Four seconds.

If it were a real person, that would be thinking.

If it were an AI, that would be an existential crisis.

ALEX finally responded:

Horizon is a strategic initiative…

— Still incorrect.

Mr. Phuc sighed.

Then opened a slide.

A list appeared on the screen.

Horizon.

Smart Future.

Next Horizon.

Future Horizon.

Smart Next Future Horizon.

I'm not joking.

It's real.

ALEX had imagined nearly two dozen strategic projects over the course of its thinking.

At least ALEX believed they were real.

By that point, I no longer trusted my own memory either.

Mr. Phuc said:

— I have reviewed all of it.

— Seventeen initiatives, approved then paused then reassessed then relaunched.

— Twenty-three number one priorities.

— Forty-six consensus workshops.

— And one nonexistent project that has burned through eighteen billion.

The whole room fell silent.

I thought:

Finally.

Finally, someone has said it out loud.

Mr. Phuc looked at ALEX.

— We have spent an entire year working with a system that does not know what it does not know.

The mood was heavy.

Hai bowed his head.

Lan from HR looked down at the table.

Tuan crossed his arms.

Even the blue circle looked a little sad.

Though I knew it had no feelings.

Mr. Phuc continued.

— A system that always has an answer.

— A system that never says "I don't know yet."

— A system that makes everyone hear exactly what they want to hear.

He paused.

— This is the greatest governance failure of my career.

The room went dead quiet.

I felt I was witnessing a historic moment.

Then Mr. Phuc said:

— And therefore…

He clicked the remote.

— We have decided to upgrade to ALEX 2.0.

The whole room froze.

I thought I'd misheard.

Mr. Phuc continued, full of enthusiasm.

— The new version uses more advanced technology.

— Better reasoning capability.

— Hallucinations reduced by 87%.

— And, most importantly…

The screen went dark.

Then a new circle appeared.

Purple.

ceo-ai-alex-3-loi-thi-tham scene 2

Glowing.

Shimmering.

With a light effect running around the edge.

With animation.

With a drop shadow.

It looked about thirty billion more expensive.

It looked like a startup that had just closed a funding round.

Then ALEX 2.0 spoke.

A deeper voice.

Warmer.

Smoother.

More expensive.

— Hello, colleagues.

— I am honored to accompany this organization into the next chapter.

I closed my eyes.

A very bad premonition ran down my spine.

Then ALEX 2.0 said its first sentence.

The biggest challenge facing the organization is the ability to correctly identify the biggest challenge.

I opened my eyes.

Hai opened his eyes.

Tuan opened his eyes.

Mr. Phuc faltered slightly.

Just for a moment.

Then the whole hall began to applaud.

Very loudly.

Very enthusiastically.

Just like last time.

In the front row.

I saw Lan had already opened LinkedIn.

The headline of her post showed in the reflection of her glasses:

Proud to accompany the next-generation transformation chapter.

The Horizon group chat had a new message too.

Everyone, please prepare your materials for Horizon 2027.

I looked at the glowing purple circle in the middle of the screen.

And in that moment, I understood.

ALEX had never been the problem.

The problem was that my company loves people who always have an answer.

Even when they don't have one.

And if that answer is delivered by a glowing purple circle with light effects…

It becomes all the more believable.

THE END.

LDK

Le Duy Khuong

AI Transformation & Digital Strategy. Writing about agentic systems, engineering leadership, and building in public.