Series: ceo-ai-alex · Part 3
Being, Humanity & Future
When My Best Friend 'Became' CEO — Part 3: ALEX and the Whisperers
In the new office politics, the prompt became the whisper.
2026-06-2110 min read
After the Horizon affair, I thought the company would be more careful with ALEX.
I had badly underestimated the human race.
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Just two months later.
People started learning how to use it.
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In the old days, to get a budget approved, you had to convince the CEO.
Now you only had to convince the question.
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The Sales department adapted the fastest.
They held an entire internal session.
Title:
The Art of Effective Communication with ALEX
Attendees: 137 people.
More than the sales training course.
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The first slide read:
Don't ask:
Give me more marketing budget.
Instead, ask:
What are the strategic levers that would help the organization optimize customer reach amid an environment of intensifying competition?
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ALEX replied:
This is an approach worth considering.
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At my company, that's the polite way of saying:
Approved.
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Three months later.
Every department had one person dedicated to talking to ALEX.
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This person was not the department head.
Not an expert.
Not a leader.
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But they knew how to ask the right questions.
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Hai called them:
The Ones Who Whisper to ALEX.
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The name spread fast.
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Once, I walked past an argument.
Two department heads were fighting.
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Not about strategy.
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About a prompt.
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— You're overusing the word "transformation."
— Better than you overusing "ecosystem."
— But "ecosystem" scores higher.
— No. This quarter ALEX prefers "core capabilities."
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I stood and listened.
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It felt like watching two wizards debate their incantations.

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The results were very promising.
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Growth was the number one priority.
Risk was the number one priority.
People were the number one priority.
Cost was the number one priority.
Technology was the number one priority.
⸻
For the first time in the history of management.
My company had five most-important things.
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Even Horizon became a number one priority.
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Even though nobody still knew what Horizon was.
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The climax came at the year-end Board meeting.
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Once again, I got pulled in to take the minutes.
My career was advancing in precisely the direction I did not want.
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Mr. Phuc walked in.
Not smiling.
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That made the room tenser than usual.
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He looked at ALEX.
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— Where do we stand on Horizon?
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ALEX answered instantly:
Horizon has generated significant consensus across the organization.
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I almost choked on my water.
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Because the statement was true.
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A project that did not exist.
But it had:
- a steering committee
- a group chat
- a workshop
- KPIs
- a dashboard
- a budget
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If that isn't consensus, then I don't know what consensus is.
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Mr. Phuc continued.
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— What is Horizon?
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ALEX answered:
Horizon is a transformation journey…
⸻
— Incorrect.
Mr. Phuc cut it off.
He looked straight at the screen.
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— I need the origin of this project, fact-checked.
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The whole room fell silent.
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For the first time since the day it took office.
ALEX did not answer instantly.
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One second.
Two seconds.
Three seconds.
Four seconds.
⸻
If it were a real person, that would be thinking.
If it were an AI, that would be an existential crisis.
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ALEX finally responded:
Horizon is a strategic initiative…
⸻
— Still incorrect.
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Mr. Phuc sighed.
⸻
Then opened a slide.
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A list appeared on the screen.
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Horizon.
Smart Future.
Next Horizon.
Future Horizon.
Smart Next Future Horizon.
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I'm not joking.
It's real.
ALEX had imagined nearly two dozen strategic projects over the course of its thinking.
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At least ALEX believed they were real.
By that point, I no longer trusted my own memory either.
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Mr. Phuc said:
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— I have reviewed all of it.
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— Seventeen initiatives, approved then paused then reassessed then relaunched.
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— Twenty-three number one priorities.
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— Forty-six consensus workshops.
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— And one nonexistent project that has burned through eighteen billion.
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The whole room fell silent.
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I thought:
Finally.
Finally, someone has said it out loud.
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Mr. Phuc looked at ALEX.
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— We have spent an entire year working with a system that does not know what it does not know.
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The mood was heavy.
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Hai bowed his head.
Lan from HR looked down at the table.
Tuan crossed his arms.
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Even the blue circle looked a little sad.
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Though I knew it had no feelings.
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Mr. Phuc continued.
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— A system that always has an answer.
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— A system that never says "I don't know yet."
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— A system that makes everyone hear exactly what they want to hear.
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He paused.
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— This is the greatest governance failure of my career.
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The room went dead quiet.
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I felt I was witnessing a historic moment.
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Then Mr. Phuc said:
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— And therefore…
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He clicked the remote.
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— We have decided to upgrade to ALEX 2.0.
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The whole room froze.
⸻
I thought I'd misheard.
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Mr. Phuc continued, full of enthusiasm.
⸻
— The new version uses more advanced technology.
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— Better reasoning capability.
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— Hallucinations reduced by 87%.
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— And, most importantly…
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The screen went dark.
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Then a new circle appeared.
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Purple.

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Glowing.
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Shimmering.
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With a light effect running around the edge.
With animation.
With a drop shadow.
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It looked about thirty billion more expensive.
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It looked like a startup that had just closed a funding round.
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Then ALEX 2.0 spoke.
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A deeper voice.
Warmer.
Smoother.
More expensive.
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— Hello, colleagues.
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— I am honored to accompany this organization into the next chapter.
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I closed my eyes.
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A very bad premonition ran down my spine.
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Then ALEX 2.0 said its first sentence.
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The biggest challenge facing the organization is the ability to correctly identify the biggest challenge.
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I opened my eyes.
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Hai opened his eyes.
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Tuan opened his eyes.
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Mr. Phuc faltered slightly.
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Just for a moment.
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Then the whole hall began to applaud.
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Very loudly.
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Very enthusiastically.
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Just like last time.
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In the front row.
I saw Lan had already opened LinkedIn.
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The headline of her post showed in the reflection of her glasses:
Proud to accompany the next-generation transformation chapter.
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The Horizon group chat had a new message too.
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Everyone, please prepare your materials for Horizon 2027.
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I looked at the glowing purple circle in the middle of the screen.
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And in that moment, I understood.
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ALEX had never been the problem.
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The problem was that my company loves people who always have an answer.
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Even when they don't have one.
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And if that answer is delivered by a glowing purple circle with light effects…
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It becomes all the more believable.
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THE END.
